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Colourfield   :

Sock exchange

 

For the 2014 festive season, Colourfield (with our help) applied their thinking to an age-old trouble: missing socks. We designed custom ribbon and gift packaging for the six socks that matched (even if they didn't). As derisking is Colourfield's speciality, it made perfect sense. The response from recipients was incredible: people replied with heart-warming thanks and snaps of themselves wearing the new socks.

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Sock exchange
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