Legendary Expeditions

 

Keeping the
African wild wild

As every last place becomes a tourist destination, people want the freedom of true wilderness. We worked with Legendary Expeditions to highlight what makes their offering unique: sophisticated unscripted adventures in 3,5 million acres of protected nature reserve in Tanzania.

What we did
Brand strategy
Brand visual language
Website design
Website build

True wild experiences

A call for the brand to free itself from walls and white napkins, to deliver unique-to-you explorations that move at the pace of the wild. Where curiosity and intuition meet a wealth of experience and intimate knowledge of the area, creating the freedom to follow wherever nature leads.

Live wild and free

Building on the newly repositioned TRUE WILD FREE nature of the brand, the identity is free-form, unscripted, dreamlike… with colour washes, handwriting, textures and gentle hues inspired by the distinctive landscape.

Connect to your wild within

Transportative copy takes you to the beautiful places Legendary preserves and protects. Imagery is gentle, evocative and dreamy. There is a sense of timelessness and sophistication. Of the luxury and solace of open spaces and roaming wildlife. Every word phrase and image has meaning.

Roam wildscapes

Balancing structure for ease of navigation with a sense of flowing adventure. The website brings the sense of wilderness and freedom to discerning explorers wherever they are so they can start to conceive their own wild adventures.