Singita

 

Wild graphics for a hospitality pioneer

Ninepoint has partnered with Singita’s in-house marketing and design team for nearly a decade. Propelled by a clear understanding of their brand, Ninepoint has had the opportunity to work on a wealth of projects from maps to conservation walls, printed brochures to digital guest books.

What we did
Brand strategy
Brand identity
Website design
Website build
Map design
Packaging
Sustainability report
Installation design
In-room elements
Brochure design

Ninepoint partnered with Singita’s interior creative director and local Funds and Trusts to produce several Conservation Rooms. These spaces offer guests a quiet retreat where they can experience a curated exhibit of objects and information unique to the Singita lodge: history, flora and fauna, maps and Singita’s various projects in the region and why they matter.

Ninepoint helped visualise the array of content in its various forms making often complex information easier to access as infographics. Variety was championed: old combines with new, polished with rough-hewn, hand made with commercially printed, large-scale and minuscule.

These spaces not only help guests immerse in a visual journey of discovery but have become an important initiative in preserving Singita’s rich history.

Wild maps

From detailed full scale sales maps (with the help of GIS consultants) to watercolour nursery maps and lasercut hand mounted topographic maps, Ninepoint has produced several eye catching and informative maps for Singita over the years. The sales map has been in production for several years and has become integral to the Singita sales process. It is loved by guests and trade professionals alike.

On trend and on brand – Ninepoint has helped Singita source and produce several gifts – and package them beautifully.