Totalstay

 

A better way to stay

Totalstay™ offers a collection of 15+ independent aparthotels across South Africa. It’s everything you want from a hotel and everything you love about a home.” Our approach centred on balancing two inherent strengths of the brand: hotel-style ease and service, and the warmth and familiarity of a home-style stay.

What we did
Brand identity
Brand guidelines
In room material
Communication material

We evolved the functional, star-graded look of the old logo and crafted a cleaner, crisp, modern wordmark complemented by a bold, star-studded visual language. The new pattern system reflects the brand’s attention to detail, stellar service, and five-star guest experience — all expressed in a striking blue hue elevated from their previous look.

Next project
Maltento