What we did
Brand identity refresh
Brand visual language
Website
In-room elements
Communication materials

Into the blue

One of the essential visual assets is the colour of the water and the sky ~ it is a particular blue that becomes an ownable, place-inspired part of the brand identity. The existing logo was subtly modernised, and a fresh energy brought to the brand through a new visual language. Our design borrows from the movement of the tides, swatches of blue and white, formal typography offset by dreamy handwritten fonts, and photography that captures the magic of Benquerra Island.

Eclectic beach chic

The new identity fits seamlessly into the Azura resort, from the vibey Peri-Peri Beach Club to the secluded tranquillity of the private villas. A sense of relaxation and retreat, with all the 5-star comforts and high-end extras. A splash of Mozambican zest overlaying dreamy blues.

From informative to evocative

Azura is transformative and the messaging should also transport and inspire. We instill a desire to be there with words that wash over the senses like crisp salty water, conjuring views into azure blue horizons. First-person perspective, as individually compelling as our personalised service. Copy that creates a sense of what it feels like to be on the island.

Browse ultimate bliss

The website invites a pause. A chance to imagine the holiday of your dreams. To achieve this, we shifted the online presence from being very functionally-orientated to transportative and poetic. While all the necessary details are covered, there is space for beauty and reflective immersions into this unique destination.