What we did
Brand identity refresh
Visual language
Website design

Safaris of character
The brand identity is both highly distinguishable and slightly tongue-in-cheek. Who could forget a Zebra on a bicycle? The resulting illustrative icon is eye-catching, engaging and utterly unforgettable. This is offset by high-end finishes like gold foiling,

Colour me bold
Unusual colourways set the brand apart for the traditional safari look-and-feel. This sense of fun is combined with natural materials and raw papers, to create a sense of the rusticism of the bush and add a layer of luxury that also brings across the brand commitment to sustainability. The illustrative concept has the scope to be expanded into a range of characters.

Unique point of view
The website combines the edgy element of the brand with raw naturalness to convey the counterpoints of luxury in nature. The user journey is effortless.