Ninepoint

Tanda Tula

Africa in full colour

In celebration of the vibrancy, flavour and tempo of modern-day Africa. One of the longest-standing safari brands, Tanda Tula, took the opportunity of the Covid travel hiatus to renovate and renew. We worked closely with the whole brand team to redefine the brand with the aim of modernising perceptions of travel to Africa: re-framing it as the bright, colourful and innovative continent.

What we did
Brand strategy
Brand identity
Website
Communication material

Shaping a brand with depth and layers, offering Big 5 safaris that engage all the senses. Our extensive strategic process unpacked the most important features of the brand including the people involved in delivering the experience, the unique location, relevant global travel trends and ways to be more inclusive to a wider variety of travellers.

Bolder and brighter

We retained the essence of the existing identity, simplifying the shapes and re-interpreting the elements in a vivid and contemporary way. Merging the icon and wordmark to create a single brandmark, we took cues from contemporary African design with a lively colour palette defined by a characteristic bird of the area, the Carmine Bee-eater.

Heartbeat of Africa

The strategy inspired soulful and connected messaging as the friendly and welcoming family aspect of the brand comes to life in a lively and approachable people-centric communications.

All unfolding under neverending African skies

Contrasting colours and bold shapes combine. The triangular icon extends into a bold Shweshwe pattern that is applied across fabrics, borders and edging. The identity is rich enough to create an ownable look across a wide range of collateral from headscarves and water bottles through bird-lists and maps.

Heartbeat of Africa

Simplicity meets soulfulness in a seamless website that captures contemporary African design, warm hospitality and world-class UX experience. We revamped the site architecture for a smoother user experience and balance of inspirational content and essential information. The site was built from the ground up with an intuitive back-end to allow the Tanda Tula team to easily update stories, images, and content.