What we did
Name generation
Brand identity
Website design
Website build

Discover India with a difference
Even though it was beyond the brief, we helped developed a simple positioning as we have found this is so essential to brand identity and design. This brand is all about exclusive and seamless experiences in offbeat Indian destinations, made exceptional by deep local insight and world-class comfort and luxury.

Ode to kings of the jungle
Various names were explored and Wild Panthera stood out as evocative, linking the brand to wilderness and big cats, with ownability and distinctiveness.

Stand-out (word)markings
We took inspiration from nature’s camouflaging techniques to create a punchy and memorable visual identity for Wild Panthera. The wordmark incorporates the organic lines of a Tiger pelt while patterning was developed around a variety of natural markings. The look-and-feel works in both contrasting pop-colours and dynamic monochromatic black and white.

Patternista
Bold nature-inspired patterning and a contrasting tones provides rich opportunities for branding in a variety of applications from maps to travel bags. Creating a series of brand expressions that are iconic and collectible.

Ignite your curiosity
Moody and evocative, the website builds on the sense of mystery and discovery that are so much a part of the new brand. Lighting is carefully considered in photography, subject matter often includes discoverable details. As always seamlessness and ease-of-use are essential to the digital expression of a luxury travel brand.